You've probably already tried Claude to write a LinkedIn post, maybe even Midjourney for a quick illustration. But knowing where AI brings real value to your marketing and where it mainly creates friction is another story.
In this Malt Academy, Anna Logacheva, co-founder of Spicy Lemon and an expert in AI content factories, reviews the most relevant use cases of the moment: from creating text and visual content to setting up content factories, including repurposing long-form content (webinars, podcasts, events) into multiple assets, and automated monitoring.
What to expect?
- Use cases where AI creates a real competitive advantage today
- Those where the effort/result ratio remains disappointing (yes, we're naming them)
- How to choose your stack according to your context and constraints
- Concrete methods for each use case, tested in real-world conditions
